• Implement new marketing strategies, research, and develop marketing channels.

• Plan and execute all digital marketing plans, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize the user experience.

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Instrument conversion points and optimize user funnels.

• Collaborate with agencies and other vendor partners.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.

• Plan, implement, and execute seasonal deals.