Legal Aged Meeting Points (L.A.M.P) Executive South & East Territories (2014-2016)
Acomplishments
Effectively achieved 100% visibility and product availability in target accounts, reaching a SoS of 75% for Marlboro.
Developed and implemented for the first time in the market, Marlboro Nights, a brand propietary event in top accounts, boosting trafic and achieving 35% incremental sales of the brand.
Led MRSP standardization strategy in designated territories, achieving overall 85% success rate.
Scope of Responsibilities
• Effectively executed the Legal Aged Meeting Points (LAMP) strategy within assigned territory by ensuring availability and visibility of Philip Morris International (PMI) brands within LAMP channel.
• Achieved Direct Customer Contact (DCC) targets through selling activities and plug-in opportunities as per set Key Performance Indicators (KPI’s).
• Optimized regional activation schedules to ensure highest possible impact.
• Managed venue contracts and renewals guaranteeing long term business growth, tracked and monitored all payments in regards to contracted venues within the territory.
• Upheld corporate integrity and values while ensuring all activities complied with PMI policies and procedures across the organization to support long term sustainability of our brands.
• Managed relationships with all key representatives & LAMP owners/stakeholders in order to support business objectives to grow PMI volume and market share.
• Ensured stock levels in outlets met sales requirements, including minimizing out of stocks, and optimize opportunities within the territory.
• Kept abreast with developments in the nightlife environment and capitalized on opportunities that fell within the business strategy.
• Managed resource allocation to ensure maximized Return of Investment (ROI).
• Ensured continuous growth of awareness and trial of our brands and ultimately support regional objectives.
• Implemented trade programs and incentive schemes to increase market share of PMI products.
Consumer & Trade Engagement Coordinator (2012-2014)
Acomplishments
Received a Above and Beyond the Call of Duty (ABCD) Award for the successful development and implementation of standardized processes and way of working between internal and external stakeholders, achieving a reduction of red tape in approval process of brand initiatives in 65%.
Scope of Responsibilities
• Developed Gantt Chart and project management between CE and internal departments that directly impacted the performance of activities. (Brands / Legal / Corporate Affairs / Internal Control / Market Research).
• Developed the Engagement Flow appropriate to the touch points activated.
• Established DCC Targets for the cycle activities and how this should be divided per Brand initiatives.
• Monitored the market trends and developments on Adult Consumer Engagement activities.
• Participated in briefing of Third Party Agencies to ensure adherence to action standards.
• Ensured that all execution elements were coordinated with internal stakeholders and passed through the proper BMR process.
• Cascaded all relevant information to third-party agencies for implementation – engagement flow, merchandising standards, documentation.
• Ensured expenditures were within established parameters, emphasizing cost efficiency and guaranteeing full compliance of all projects.
• Aligned with Brand and Execution Strategy on KPI’s.
• Troubleshoot when execution challenges arose with regard to activity implementation and logistics.
• Provided updates to the Brand Teams and Execution Strategy on agreed KPI’s.
• Prepared activity closure reports in accordance to agreed information.
• Accountable for the maintenance and update of the CE KPI Dashboard.
• Drew learning from past executions to create efficiency for future activities.
• Developed repository of information to capture cost-per-contact, DCC’s historical benchmarks and market research information drawn from CE Activities to serve as benchmarks for future activities.